“I’ve personally been a fan of Roland’s for quite some time,” said Bell Creative Director Casey Potter. “He’s doing the most progressive motorcycle builds in the industry and he wore Bell throughout his career, so I think it’s a great fit.”
Roland Sands looks over some designs he's working on for the new Bell Star. Photo: Andrew Wheeler
Sands, who started Roland Sands Design (RSD) as an offshoot of his father Perry’s highly-regarded Performance Machine custom bike operation in 2005, is known for building distinctive and unique bikes that blend performance with aesthetics. That ethic is inline with Bell’s philosophy as well, according to Potter.
“Roland was immediately drawn to the Star because it has something in common with his bikes,” he explained. “It’s the combination of art and function—beauty and high performance. The Star has this great, distinctive shape and look, yet it’s all purpose-built. There’s no useless wings or plastic bits tacked on to make it look cool. It looks the way it looks because of how it needs to perform and I think Roland is drawn to that as a canvas.”
The Roland Sands Design KRV5 concept bike. Courtesy RSD
In addition to creating graphics, Sands has been riding the new Star and has provided feedback on it to Bell engineers and product managers.
“Roland loves the Star and he gave us some excellent input in the latter stages of development,” said Potter. “It’s pretty cool to have a guy like him on your skunk works team.”
Other than Fall delivery dates, no other information is available on the Bell/RSD helmets at this time.
External Link: Roland Sands Design
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